analytics
Alternative to Google Analytics
Plausible is a lightweight, privacy-friendly web analytics tool. With a script under 1KB and zero cookie usage, it accurately measures site traffic without impacting page performance or requiring consent banners.
- Sub-1KB script that is 45x lighter than Google Analytics with near-zero page speed impact
- No cookies required, achieving GDPR/CCPA compliance by default
- Simple single-page dashboard with all metrics visible at a glance
- Goal and event tracking for custom events and conversion measurement
- UTM parameter support for detailed campaign traffic source analysis
- Automated email and Slack reports for scheduled metric delivery
Built with Elixir and Phoenix, Plausible supports Docker self-hosting or a managed cloud service. It eliminates the complexity of Google Analytics while delivering the essential metrics site operators actually need.
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