Google Analytics is the most widely used web analytics tool, but GDPR compliance and cookie consent banner requirements have become challenges. devpick lists 4 privacy-focused alternative analytics tools.
- Cookieless tracking in Plausible and Umami by default, eliminating consent banners
- Lightweight scripts with Plausible under 1KB for minimal page speed impact
- Full-featured analytics in Matomo with heatmaps, A/B testing, and session recording
- Product analytics in PostHog with funnels, retention, and feature flags
- Self-hosted data ownership across all listed tools
4 tools
umami
Umami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.
posthog
π¦ PostHog is an all-in-one developer platform for building successful products. We offer product analytics, web analytics, session replay, error tracking, feature flags, experimentation, surveys, data warehouse, a CDP, and an AI product assistant to help debug your code, ship features faster, and keep all your usage and customer data in one stack.
analytics
Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
matomo
Empowering People Ethically π β Matomo is hiring! Join us β https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub βοΈ β Pull Requests welcome!
How to Choose
For simplicity choose Plausible, for a complete Google Analytics replacement choose Matomo, for product analytics choose PostHog, and for minimal tracking choose Umami.