Google Analytics is the most widely used web analytics tool, but GDPR compliance and cookie consent banner requirements have become challenges. devpick lists 4 privacy-focused alternative analytics tools.
- Cookieless tracking in Plausible and Umami by default, eliminating consent banners
- Lightweight scripts with Plausible under 1KB for minimal page speed impact
- Full-featured analytics in Matomo with heatmaps, A/B testing, and session recording
- Product analytics in PostHog with funnels, retention, and feature flags
- Self-hosted data ownership across all listed tools
4 tools
posthog
:hedgehog: PostHog is the leading platform for building self-driving products. Our developer tools – AI observability, analytics, session replay, flags, experiments, error tracking, logs, and more – capture all the context agents need to diagnose problems, uncover opportunities, and ship fixes. Steer it all from Slack, web, desktop, or the MCP.
umami
Umami is a privacy-first analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place — no cookies, no surveillance, self-hosted or in the cloud.
analytics
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
matomo
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
How to Choose
For simplicity choose Plausible, for a complete Google Analytics replacement choose Matomo, for product analytics choose PostHog, and for minimal tracking choose Umami.