matomo
Alternative to Google Analytics
Matomo is a privacy-focused web analytics platform that provides Google Analytics-equivalent analysis capabilities while guaranteeing complete data ownership to site operators.
- Real-time analytics for visitors, page views, traffic sources, and bounce rates
- Privacy compliance with GDPR and CCPA support, including cookieless tracking options
- Heatmaps and session recordings for visualizing user behavior patterns
- A/B testing with statistical significance for conversion optimization
- Custom dashboards with configurable widgets for personalized metrics views
- 200+ plugins available through the marketplace for extended functionality
Built in PHP, Matomo enables 100% data ownership through self-hosting. It is widely adopted across the EU and by privacy-conscious organizations as a compliant alternative to Google Analytics.
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